CERC-EU Seminar on Indian Code of Advertisement Standards (Draft)

Ref. : ER/Press/06/Semin_16.p65

Consumer Education and Research Centre (CERC), Ahmedabad, in cooperation with the European Union Delegation of the European Commission to India, Bhutan, Maldives, Nepal and Sri Lanka, has organised a Seminar on advertising in Ahmedabad on 21 April 2006. The topic for the one-day Seminar is “Indian Code of Advertisement Standards (Draft), Proposed Law for Advertisement Standards Regulatory Commission (ASRC) and Pre-vetting of Advertisements Operating in Other Countries”.

The objective of the CERC-EU project is to create public awareness and opinion on false and misleading advertisements and related legal issues.

The Inauguration will be held at the Ellisbridge Gymkhana from 10.00 a.m. to 12.00 noon and the technical sessions will be held at CERC from 02:30 to 05:45 p.m..

Hon’ble Justice Shri M. B. Shah, Chairman, National Consumer Disputes Redressal Commission, New Delhi, will preside over the Inauguration and Mr. L. Mansingh, IAS, Secretary, Union Ministry of Consumer Affairs, will deliver the Keynote Address. Hon’ble Justice Shri D. H. Waghela, Gujarat High Court, will also address the Inaugural function.

The Seminar will lay stress on the need for (i) separate legislation, (ii) sensitising Members of Parliament to the issues, and (iii) setting up an Advertising Standards Regulatory Commission (ASRC) in India, modelled on EU lines. It will obtain the views and experiences of a cross-section of stakeholders on false and misleading ads.

Sharing the common platform will be, among others, consumer groups, the media, legal experts, academics, industry, manufacturers and service providers, business organisations, advertisers and advertising agencies. The Seminar will enable the media to share its experiences and concerns vis-a-vis the exercise of its Freedom of Expression and the Right to Information.

The other distinguished speakers scheduled to address the Seminar include Prof. Upendra Baxi, Professor, Warwick University, UK, and former Vice Chancellor, Delhi University; Ms. Deepal Trevedie, Editor, Sambhaav; Ms.Falguni Oza, MICA; Shri Amitabh Shrivastava, Director (Gujarat State), CII, Ahmebad.

Date : 19/04/2006                                    Pritee Shah
Place: Ahmedabad                                    Editor                                                                                                                       Insight-The Consumer Magazine

Opinions, test results and research findings issued through this Press Release cannot be used in any form directly or indirectly for advertising, promotional or commercial purpose.

CONSUMER EDUCATION AND RESEARCH CENTRE
“Suraksha Sankool”, Thaltej, Ahmedabad-Gandhinagar Highway,
Ahmedabad-380 054 (INDIA)
Phone : 079 - 7489945-46, Fax : 079 - 7489947,
E-mail: cerc@cercindia.org, cercindia@gmail.com, Web Site: http://www.cercindia.org